SBI! Reviews: Infopreneur, Update 4
The "Coolest" Brand!
Remember many years ago when you wrote the first SBI guide, you told us to think about expandability and brand before we registered a domain? I do.
You said that every success story starts small with one good niche and then builds out from there.
I remember one example where you used outlet malls as the theme and Worldsbest-Factory-outlet-stores as the niche. You explained how easy it would be to create other successful niche sites, such as Worldsbest-SportsFactory-outlet-stores.com and Worldsbest-FurnitureFactory-outlet-stores.com, and then tie up all of your sites into one Master domain or big mini-portal.
After that, I remember you wrote something like "So what if it's a year or two down the road...".
Well, it's quite a rare occurrence, but you were a bit mistaken.
It was three years down the road. ;-)
My Master Domain, www.coolest-parties.com, is now live!
I distinctly remember reading the part about Worldsbest back then and thinking to myself, "Wow! Sounds amazing, but can it really happen? Naaaah!"
I didn't really plan it to happen and I don't think I could have seen that far ahead back then. I just focused on my kid party site, and as time went by the cakes section just got too big so we turned it into a self-standing site. And then other sections started to branch off, becoming new sites. It just seemed to happen on its own when there was enough quality content to actually justify a new site.
But every once in a while, the bit about the Master domain gave me a nudge, sort of telling me "You're not there, but that's where you're going." Not any more. I'm now here.
I remember how you described an outlet mini-portal in the guide as "the place to come for all things outlet". My mini-portal is the place to come for the coolest parties! It gives an overview of what I have to offer and then my visitors can link to my other sites.
Actually, at this point, "Coolest Parties" is more of a symbolic tie-together site than a content site. We have plans, though, to make it a self-standing content site. I've been meaning to get it up for quite some time now (I purchased yet another SBI package about 6 months ago), but I put it off until I felt I was ready.
The Master site only took a few hours to actually put up, and suddenly it was alive. It all came together. I just had to tell you about it because it's a very special moment.
Thank you so much for the blueprint, the tools and the vision.
I hope you're well, and warm regards to your family.
P.S. I just got a personal email from Commission Junction and it was really sort of flattering. I'd like to share it with you:
Hi Elad, My name is Maria Murphy from Commission Junction, and I work with the Performance Optimization team on the publisher side. I am emailing you to see if I can assist you with optimizing some of your affiliations to support your program with revenue development. As a Network Performance Specialist my role is to assist non- managed publishers throughout the entire network with developing their accounts, enhancing affiliate relationships, and providing strategic advice that will help them grow in to CJ Performer accounts. This is a free service that is extended to publishers that show the kind of growth potential your account indicates, and it's a great opportunity to take advantage of the resources CJ offers publishers to maximize merchant relationships and commission earnings.
What else - October is a record-breaking month, and already it's the best month I've ever had. My three main sites (cakes, kids, and costumes) are averaging around 6000 visitors a day each (that's 18,000 visitors per day total), and what's important is that the traffic is divided amongst the sites pretty evenly.