EXISTING E-COMMERCE/CORPORATE SITES
 

The end of the year is our busiest season at Axiom. Given the current economic situation, we're glad to have been run off our feet this week getting the last of the orders out!

A big part of our ongoing success is our information website that acts like a funnel...

We've been using the AudioLofftReport for years as a lead-generation site for AxiomAudio.com, our main e-commerce site. By providing answers to customers' most frequently asked home theater questions, we were able to build out a comprehensive site on home theater and home audio.

From there, we establish ourselves as a trusted source of home theater and home audio advice, and this leads to hundreds of qualified leads coming through to our main site every month.

We've been so pleased with the results from AudioLofftReport.com that one of our major initiatives for 2009 is to use SBI!'s Blog It!. This function will let us add a blog to our site and capture even more qualified leads.

The advanced technology of SBI!, combined with the Keyword Brainstorming features, takes a lot of the guesswork out of what will equal results for our site. The whole system is an excellent time-saver for critical resources, especially during an economic crunch.

What more can I say? SBI! makes good business sense. SBI! keeps adding new functions without raising its annual subscription rate. And we continue to see our ROI (in time and money) every day.

Thanks for everything and all the best to you in 2009!

Alan Lofft
www.audiolofftreport.com

Original case study
2006 Update
 
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