Hi Ken,

Here's another story you'll get a kick out of.

A new patient (I'm removing her name due to patient confidentiality) just sent me this email to introduce herself and ask for an appointment. She is contacting me from Sacramento, which is 120 miles from my office!

------------------------------
Subject: New Patient
------------------------------
I live in Sacramento and found your website
over the internet. It seems that your
practice has a wonderful philosophy. I would
love to come in for an appointment, I have
pending dental work that needs to be done and
I have severe dental phobia so I would love
to come in for a visit. I am also interested
in the Lumineers. Please let me know how I
can schedule a visit.

thanks again,
Katie
------------------------------

Ken, that's powerful! It proves one of the great benefits of C-T-P-M. By reading thirty+ pages of my own content, the person can make sense of who I am and decide whether or not to trust me.

Try THAT with a classified ad!!

Best regards,
John Burch
http://www.drburch.com
jburch12@msn.com

--------------------------------

Late-May/2005 Update...

We had a new patient yesterday ($19,500 cosmetic veneer case) who found us online and came all the way from Las Vegas!! (over 400 miles).

Apparently, the power of C-T-P-M/SBI! has no limits!!!