Hi Ken,

I just wanted to update you with our Internet figures for the year 2005. My SBI Web site keeps growing and continues to deliver wonderful new patients to my dental office each month (now averaging over 25 legitimate new patients per month from the Internet!).

As you may remember, we reported over $115,000 in additional income from dental patients who found us online in the year 2004.

Well, for the year 2005, we grew 57% in Web based business. Our cash-in-the-bank revenue increased from $115,000 last year to over $180,000 this year, from work done for patients who found us on the Internet. Meanwhile, our marketing expenses (Google AdWords) have remained constant, at under $1000 per month.

Remember, Ken, the "new 2005" income figures do not include all the work we have done on SBI patients who originally found us on the Internet in the years 2003 and 2004, who have stayed with the practice and who continue to come in for regular dental care.

What pleases me most about this is that my SBI Web site keeps getting stronger, delivering more and more free traffic. I know you advise "high ROI" businesses such as ours to supplement the free traffic with PPC. In fact, my wife and I are thinking about discontinuing the PPC marketing altogether, since the natural search is so successful now.

If you get a minute, please thank every one at SiteSell for all the hard work they have put in to make this happen. When your programmers work through their weekends, they may not know that this has had such an incredible effect out in the field.

To every one of them, and to your staff, and to you also, Ken, I am deeply grateful.

Very best regards,
John Burch
http://www.drburch.com
jburch12@msn.com