SBI! Case Studies
The biggest mistake people make in life is not making a living at doing what they most enjoy. Malcolm S. Forbes (1919-1990)
SBI! is the only all-in-one step-by-step system of process-and-software that delivers thriving online businesses. Everything that you need to grow an e-business is built-in.
SBI! works for every type of small-small business ("SSB"). For example, are you thinking of starting an Internet-based, work-from-home business? SBI! is perfect, even if you have no online business experience. Click SHOW to see how SBI! helps you succeed.
There are so many Web hosting companies chasing your business... from the "local expert" to the largest multi-national companies. There is a lot of noise out there, all promising the instant gratification of "getting your site up."
Choosing the future home of your business is not an easy decision. Get started with SBI! and...
You see results. Your business builds. You realize that your life is changing in significant ways.
And that is why so many SBI! users go on to start a second site (many have five or more!) after their first one is established.
Cut Through Doubt And Noise
The people featured here receive no compensation of any kind from SiteSell.com. Their stories are true. They write and update their case studies as their way to share SBI! with you.
If you read all of these Case Studies, you will notice one common thread... They all simply did it. They have "BAM" ("Brain - Attitude - Motivation"), the key ingredient that you must add to SBI!.
"Brain" does not mean "brainy." It means they have, or developed, knowledge in a niche. "Attitude" means they are positive. And "Motivation" means they want to build a business and take control of their wrok-life balance enough to sacrifice leisure activities.
We point this out because we do not want to falsely raise your expectations. SBI! does not deliver "automatic success." Nothing can.
Your degree of success depends on your own level of "BAM," upon how much time you devote to building your business, and upon following SBI! Action Guide and CTPM process correctly (every successful SBIer will tell you, "Follow the Action Guide").
SBI! delivers your best chance at e-business success.
Still, nothing gets a point across better than the personal, real-world experience of people just like you. The case studies here are detailed recountings of individual SBI! experiences, each in their own words, in their own styles.
As you review their stories, do more than read the words -- read between the lines. Feel the emotion they have for SBI!. It is the very rare product that creates the type of intensity you are about to experience.
With that in mind, let's proceed with the case studies, as told directly by small business people from around the globe -- people who "took a chance" and then realized...
Their worlds had changed.
Case Study Menu
Featured Case Study:
Elad Shippony - Infopreneurs/Information-Publishing
From Israel, Elad Shippony's story is a life-liberating inspiration. You'll see how the fundamental infopreneurial approach of SBI! validates Walt Disney's famous quote...
All our dreams can come true,
if we have the courage to pursue them.
Elad is an excellent example of an infopreneur, creating fun and entertaining content to drive traffic from the Search Engines, and then monetizing that traffic without selling a product or service.
If you do not have time to manage customers (or do not want to), low-maintenance monetization models like Google's AdSense ads, affiliate programs, finder's fees and others can build to thousands of dollars per month.
(Of course, when you are ready to sell a product or service, it's a simple matter because you have a site that already delivers thousands of targeted visitors per day. See the next case study if you want to sell your own products.)
"Tamar and I did lots and lots of research on kid birthday parties and started experimenting with our ideas on kids and during parties whenever the opportunity arose. We wrote up lots of content for the site and I was in charge of strategy and building the site from a technical aspect (although, with SBI!, you really don't need any technical knowledge because you can build a site through simple building blocks and monitor every aspect of traffic through a consolidated control center.). In no time, both of us became kid birthday junkies."
Case Study: Work At Home Moms (WAHM)
Crystal Maleski - MakeDinnerEasy.com
Crystal, a non-techie, turns her passion for cooking into a successful online business. It all started with some e-mails to friends about easy dinner ideas. Now this WAHM, with four teenage kids all in sports, loves how she can work whenever and wherever she wants.
"While I loved my career when I was single, I found the stress of working long hours when I had small children was very taxing. I no longer feel stressed when one of my kids needs to stay home from school. I can take care of them and still work on my business. I wake up excited every morning. There is nothing like the sense of accomplishment that I feel when I learn something new or master a new skill."
Case Studies: E-goods Creators/Sellers
Marney Makridakis - Artella Words And Art
An excellent example of a highly profitable e-good business is Marney's ArtellaWordsAndArt.com.
This is an original, creative and popular site with a huge following. Marney sells over 250 items through her simple PayPal shopping cart, including some audio-based e-goods!
"In one year's time, I went from fiddling around with a hobby to manifesting a full-time business doing what I love: celebrating the creative uniqueness in an ever-growing community of thousands of people all over the world, inspiring them to uncover their artistic spirits and dare to let their creative souls shine."
Shaun Fawcett - WritingHelp-Central
This bureaucrat turned to the Internet and SBI! for his "last shot at financial and career freedom." A ClickBank expert, Shaun uses SBI!'s C T P engine to drive ClickBank's sales of his e-books (the M in Shaun's C T P M).
In all, he has written, published and sold 10 books, online and off.
"For twenty-five years, the spirit of a small time entrepreneur was trapped inside the mind and body of a government administrator. Me. Unlike my many years as a paycheck-to-paycheck civil servant; every moment that I'm working now I'm creating additional value for me and my family as I build my business and add to my portfolio of products."
Case Studies: Travel Sites
Nori Evoy - Anguilla Beaches.com
The vast majority of offline small businesses still don't have a clue, let alone a Web site. If they do have a site, it's likely the proverbial "far away tree in that faraway forest." Does it even make a sound when it falls? Well, does a site even exist if it does not get traffic?
Those "no-clue" businesses are opportunities for you. Become their joint venture "content partners." Refer traffic to them.
Get paid on a pay-per-click or pay-per-lead basis. Or earn referrer or finder's fee for finding a customer (or a "lead") for it. Or negotiate per-month advertising arrangements.
"I now have a business that I can grow over the years. A business that is fun. I'll never do a 9 to 5. I'll always own my own life. That, more than money, more than learning about the Web, more than anguilla-beaches, more than learning how to write well, that is the most important thing I've learned from SBI!. Own your own life. If you don't, what's the point?"
What offline small businesses could you partner with? Real estate agents? Service businesses? They need you now.
B. Bradtke - outback-australia-travel-secrets.com
Living in what she calls the "Outback of the Australian Outback," a Web site seemed like a crazy idea to B. Bradkte. Internet access in her area is slow and unreliable.
However, 15 months and 2 SBI! Web sites later, B. is happily self employed, after quitting her soul destroying day job. She writes about what she loves, and is free to roam the world with her laptop.
"What can I say? Life has never been better. Freedom is something that can't be paid for. It's not that I work less, I probably work more than I ever did, but I do it on my own terms. It doesn't feel like work at all.I am confident that I will never have to work for others again unless I want to!"
We all have favorite destinations, places we'd love to write about...
- Click here to read about renting villas in Tuscany.
- A teenage entrepreneur builds the #1 Anguilla site.
- More successful travel sites
Case Studies: Hard Goods Sellers/E-Commerce
Louann Shenberger - Wedding-Flowers-and-Reception-Ideas.com
Health concerns forced Louann to resign from a much-loved full-time position managing a florist shop and handling wedding contracts. But she wasn't financially ready to take early retirement.
Flash forward and Louann is now the proud owner of a thriving e-commerce business where she teaches brides how to create their own wedding flowers and provides the supplies they need to accomplish that goal. Creative information + well-stocked store = one-stop shopping for brides! On top of that...
A florist wholesaler was so impressed with her site's traffic and sales growth that he drop ships Louann's orders, which means that she has access to a warehouse full of products that she doesn't have to spend a dime on until she sells them!
"My first year in sales were over $12,000 and the following year I more than doubled it with over $32,000 in sales. I anticipate continued growth and have had great satisfaction in knowing that my business is growing by leaps and bounds."
Jim Nelson - JuggleNow.com
From the U.S.A., Jim Nelson's story shows how he uses SBI! to sell hard goods so effectively. Jim started by selling hand-made juggling balls (knitted at home by his 90 year-old mother!). Now he sources products internationally, selling to customers in every state and on every continent. And he has started a second site, also a success.
Must-read material, especially if you are considering selling hard goods.
"I took my time with the brainstorming, eliminating several ideas. After working through the Action Guide, with several ideas, the idea of a juggling site became obvious. My favorite hobby, juggling, was a niche that I knew! And the e-com ideas kept coming, the e-books and other e-commerce ideas. I now sell so many different juggling products, and even have my two e-books ready to go soon..."
Richard Bergman - Ideas-For-Deck-Designs.com
An "offline entrepreneur," Richard is using his SBI! site to drive sales out of this world. Richard's product development went from the city dump in Ottawa, Canada to a licensing deal that will distribute his unique, patented fence post stabilizer for wooden decks throughout stores in the United States.
His theme-based content site allowed him, as Richard says, to seed the market, prove the concept and then create a buzz that now has people going into stores and demanding his product.
"The web site has allowed me to seed the market, prove the concept and create incredible buzz among the public who now go into stores demanding the product. This is how I was able to level the playing field and run around the big corporations to get my product to market."
Case Studies: Sales & Rental Agents/Reps/Distributors
Fiona McCardle/Jim Andrew - Rent a Villa in Tuscany
How do two Scots end up in warm, sun-kissed Tuscany, hobnobbing with Hollywood producers and visiting Salvatore Ferragamo?
SBI!. That's how.
Dreams do come true, if you dare them to be. And if you work to turn that dream into reality.
This story is a powerful demonstration of how themed content drives yet another monetization model... a rental agency.
"If you'd told me 12 months ago that a couple of ex knitwear designers with very little experience of the web would now be running a successful web based villa rental company I'd have found it hard to believe. If you then tried to convince me that their plans are now to run it from a poolside, looking out over the Tuscan hillside, sipping on a cocktail, I'd probably think the Tuscan sun had got to you!"
Jerry Mack - Sonomahealth.com
Of course, your business does not have to be as glamorous as setting up "shop" by the side of a pool in the hills of Tuscany. SBI! is for "everyday businesses," too -- take Jerry Mack's story, for example...
Jerry represented a line of medical imaging equipment. Since the parent company was generating zero traffic/leads via its Web site, Jerry took matters into his own hands. He used SBI! to build leads... tons of leads... millions of dollars of sales.
He left that company to start his own business -- too bad the parent company legally owned the rights to the site he built -- be careful about employment agreements!
And now... this time he's doing it all over again... for himself.
"Actually, I'm more of a broker or a sales agent than a distributor. To my customers, though, I look like a large national distributor with multiple warehouses across the country.In fact, I do use several warehouses across the country, I just don't have to tie up any of my money in owning inventory because I let the "old school" distributors do that. I am a virtual distributor, a modern-day sales agency..."
Case Studies: Service Businesses
Nick Stubbs - All-Things-Photography.com
When deciding upon a career, Nick chose a safe office route rather than following his passion for photography. As a result, he kept searching for "THE thing," a job that would free up his time to do what he does best and loves the most... write, teach, play, and learn.
Two years after building his first SBI! site, Nick's schedule for the next twelve months is packed with weddings, commercial work, property photography, and fashion shoots. His contracts take him all over the world. In fact, Nick is so booked that he often forwards client inquiries from his site to other photographers.
Nick is even complaining that "work is getting in the way of work." His photography Web site is producing so much work offline that it is stopping him from building more sites!
"My photography website is producing so much work offline it is stopping me from building more sites (which is what I want to do). I have started another which is also starting to take off, and now "work is really getting in the way of work." The beauty about everything I am currently doing, and plan to do for the next few years, is that my efforts will create passive and residual income. I am creating a pension that I can actually pass down to my kids. How many people have one of those? "
Patty (Sassy) Knutson - Vegan Diet and Nutrition Coach
Patty knew nothing about the online world except for checking emails and doing Google searches when she started. Four years later, she has a growing coaching business and multiple secondary income streams, including her own e-books, filled with various vegan cooking tips and techniques, and a weight-loss e-course. The best part, according to Patty, is that her very portable service business allows her to travel with her husband for his work, without affecting her own!
"The number of people who write to me each and every day telling me how much my information-packed website has helped them is humbling. Currently (Aug/11), an average of 2500 people visit my site each and every day. That's at least 75,000 people each month! To be able to help so many people in such an important way is sometimes hard to wrap my head around." (Update Oct/11: visitor average = 3500 per day.)
Case Study: Retirement
Claude Jollet - ClaudeJollet.com
Claude at 61 is cruising along and having the time of his life as he steers his "Web ships" to exciting ports of call, including his wife's new Bed & Breakfast home business.
Author and publisher of French poetry, operational business planning consultant, meteorology enthusiast, and the list goes on, Claude uses his SBI! sites to share his life's experiences and passions and gets paid for doing it.
There's no looking back to the shoreline for Claude. He's sailing into retirement full steam ahead!
"SBI! changed my life. I know this sounds like a "cliche", even corny to some, but it is perfectly true. I now devote all my time at being happy and productive, with my wife, close by my side, making her own dreams come true. As we sail in the sunset ... it keeps receding, while remaining just as breathtaking. I am 61 years young, and having the time of my life!"
Case Studies: Local Businesses/Professions
Judd Burdon - Asphaltkingdom.com
Judd Burdon went from "dead-end Canadian asphalt man to cutting edge, international digital man" in less than a year. His is a fascinating story, one that may even help take your local business to the world!
Small local businesses are starting to realize the potential of the Web, not just to double or triple the size of your local business (see previous case study), but to actually take your business, in a different form, to the entire world.
"So, here I am with the U.S. Armed Forces inquiring about my business from overseas - about my very own web site that I had no clue how to build or even start 3 months earlier! I was able to reach the global market 24X7, rather than just the local market for my paving company that I was used to reaching in the past. I had left the manual-labor era and had become what Dr. Ken calls a digital worker... a knowledge worker who can reach the globe by using his brain."
The "bigger picture" of SBI! is the self-liberating empowerment.
Own your own life by doing what you love, by owning your own business.
What Makes These Folks (And Thousands Like Them) Winners?
- put themselves into SBI!'s hands
- trust and follow the Action Guide
- supply the Brain Attitude Motivation ("BAM!")
- tune out all the other Web marketing noise and focus on building their businesses.
And soon, when they see a real business start to build, driven by targeted PREsold visitors (C T P) who Monetize...
They start to realize that their worlds have indeed changed forever, all because they jumped into SBI! with both feet and ran with it.
Try it and see for yourself...