The biggest mistake people make in life is not
making a living at doing what they most enjoy.
- Malcolm S. Forbes (1919-1990)
Site Build It! (SBI!) the only all-in-one site-building, site-hosting, and site-marketing product that makes it easy to build a professional, popular,and profitable business.
SBI! works for every type of small-small business ("SSB"). SBI! makes you successful, no matter what type of business you do. Let's take a look...
The "Small-Small Business" ("SSB")... we use this term to include any 1-to-10-person small business. It is not the same as the "SME" space, which one tends to generally think of as "larger small businesses and up."
SSBs include an infinite variety of niches (from antique watch repair to zoological gardening). Much like the universe itself, the "niche-space" is forever expanding, with the number and variety of services and products growing geometrically. And it is the SSBs, the real backbone of our economy, that create and fill those niches.
While there are an infinite number of possible niches, the SSB space can be divided into a dozen types of businesses. Does your business (or concept for a business) fit into one of the following types of business? If so, SBI! is perfect for you...
Infopreneurs/Information-Publishing
Now you can publish what you know and love... and monetize it. Together with a blend of affiliate programs and referral deals and finder's fees, Google Ads (through their AdSense program) anchor the generation of income that can amount to thousands of dollars per month. You can be a "pure infopreneur" and never sell a product or service... or you can build upon this foundation of information with a mix of other business types below. Your choice, depending on your skills, inclination, and time availability.
SOHOs & Work-From-Home
Run a real business from home, full- or part-time. For example, the stay-at-home spouse or retired person (or teenager!), even the "downsized" (opportunity in disguise) can all become thriving SOHOs. Or do you have a 9-5 that you despise and want to become a SOHO? Start SBI! -- you're one year or less away from "quitting the day job." Go from NOHO to SOHO and achieve independence. No "biz opp" here -- this is real.
Service Businesses
Offer a service related to your particular niche. Build a client base, whether clients are local (ex., organizing children's birthday parties) or global (ex., assessing value of antiquarian books). Or start a completely new service business -- what do you know or do that is of value to others?
E-goods Creators/Sellers
Are you a programmer (or hire one!) with an idea for a needed niche-filling software? Or perhaps you have an idea for an e-book related to your niche? Maybe you're a photographer with collections of e-photos (the e-photo sales market is booming!). Even digital sounds, lectures or courses. Anything can be digitized nowadays-- what can you digitize and sell?
Hard Goods Creators/Sellers Are you a small business or an artisan that creates/manufactures/retails your own hard goods (i.e., products that you can actually touch and that you ship -- non-digital products)? Put up (copy-and-paste HTML) your own store and sell direct to your end-user. What could be more rewarding... in so many more ways than just financial?
Sales and Rental Agents/Reps/Distributors
It's your traffic -- sell or rent what you want, how you want. Do you represent great products, either for sale (from medical equipment to ice cream makers) and/or for rent (from apartments and villas to heavy equipment)? SBI! can boost your sales by millions, your commissions by tens/hundreds of thousands of dollars (literally).
Affiliates
Refer visitors to high-quality online merchants in return for a commission. It's risk-free, the recommendations provide an additional service for your visitors, and there's no downside. Add hundreds-to-thousands of dollars per month to your diversified monetization plan, without having a product of your own -- no warehousing, packaging, shipping, etc. And if you do sell a product of your own, simply
choose merchants that complement your product line.
Referrers/Finders
Another great "add-on" monetizer. This model is as classic as business itself... get paid a referrer or finder's fee by an offline business for finding a customer (or a "lead") for it... grow the concept into an alliance of self-referring, complementary businesses (offering both products and services). Your high volume Web site makes this a highly cost-effective income-generator.
Existing Online Businesses/E-commerce Sites Already have an existing online business or e-commerce sites? Do you need an ongoing stream of free, targeted traffic... motivated, interested buyers? Use SBI! as a traffic-funnel, for a tiny fraction of the cost of your primary site.
Network Marketers/Multi-Level Marketers
Forget those spammy online lead-generators. Imagine if you could build your own unique site that attracted and PREsold warm leads to call YOU all day long? No more "you chasing them." A site that builds a mere 100 visitors per day (which is nothing for an SBI! site) is the equivalent of you making a daily presentation to 100 people offline! And your e-zine gives you an ongoing way to reach subscribers. That is exactly what you and SBI! can achieve together.
Net Auction Sellers
Put eBay to work for you, instead of vice-versa. Use them as a supplemental source of income to auction a product that relates to your theme. Especially useful for local businesses or vendors that sell hard goods, and even for service-sellers. And obviously, for those who want to start an online auction business. Regardless, the key here is that you own your business, not eBay,
because you own your traffic.
Local Offline Businesses
If you own an offline business with local clientele, a Web site is a must. Use it to grow your business locally, build trust and deepen relationships with existing local customers, raise your local profile above that of competitors, stay top-of-mind through your e-zine, attract new clients, and, in many cases, to extend your market globally (yes, you!) Your world, your reach, your impact is now much, much bigger than a 4" x 2" Yellow Pages ad. Think of a Web site as a super-Yellow Pages ad... with 100 times the results... at 1/10 of the price.
And finally, there's a specialized kind of service business that is really catching on to SBI!...
Web Professionals
Your design work is sharp and creative. Your clients like your sites. But they ask... "So how do I get traffic?" It's time to convert your satisfied clients into raving fans, while simultaneously boosting productivity by 1000%. Webmasters who use SBI! (in conjunction with all their favorite tools and technologies like FrontPage or DreamWeaver, Flash, CSS, JS, etc.) do far more than build a site... they build business for their clients. Try SBI! for your next SSB client... once you see the results, the cost-effectiveness of all that SBI! delivers... you'll use it for every SSB client.
Does your situation match one of the above? If so, SBI! is for you. Now you can focus on doing business instead of fighting technology and mastering Search Engines.
And that is all e-commerce really is... doing business online.
SBI! works for
every type of small-small business ("SSB")SHOW. For example, are you thinking of starting a Net-based, work-from-home business? SBI! is perfect, even if you have
no online business experience. Click SHOW to see how SBI! makes your business successful.
There are so many Web hosting companies chasing your business... from the "local expert" to the largest
multi-national companies. There is a lot of noise out there, all promising the instant gratification of "getting your site up."
Choosing the future home of your business is not an easy decision. Once you do get started with Site Build It!, of course, you understand...
You see the results. Your business builds. You realize that your life is changing in significant ways.
And that is why so many SBI! users go on to start a second site (many have five or more!) after their first one is established... without hesitation.
But right now, there is a lot of noise clamoring for your attention. And, unlike the others, we don't promise "instant gratification." That's not realistic for those who want to build a real business.
We do, however, promise (actually, we guarantee) that the SBI! Process (ContentTrafficPREsellMonetize) works. We back that up with certified proof of success. No other company in the world can match that.
Still, nothing gets a point across better than the personal, real-world experience of people just like you. The case studies here are detailed recountings of individual SBI! experiences, each in their own words, in their own styles.
As you review their stories, do more than read the words -- read between the lines. Feel the emotion they have for SBI!. It is the very rare product that creates the type of intensity you are about to experience.
With that in mind, let's proceed with the case studies, as told directly by small business people from around the globe -- people who "took a chance" and then realized...
Featured Study:
Infopreneurs/Information-Publishing
From Israel, Elad Shippony's story is a life-liberating
inspiration. You'll see how the fundamental infopreneurial
approach of SBI! validates Walt Disney's famous quote...
All our dreams can come true,
if we have the courage to pursue them.
Elad is an excellent example of an infopreneur, creating fun and entertaining content to drive traffic from the Search Engines, and then monetizing that traffic without selling a product or service.
If you do not have time to manage customers (or do not want to), low-maintenance monetization models like Google's AdSense ads, affiliate programs, finder's fees and others can build to
thousands of dollars per month.
(Of course, when you are ready to sell a product or service,
it's a simple matter because you have a site that already
delivers thousands of targeted visitors per day. See the next case study
if you want to sell your own products.)
But let's go back a bit, and start at the beginning of "the Elad story"...
Surfers seek information, solutions. So start where they start and lead
them through SBI!'s ContentTrafficPREsellMonetize process...
CONTENT Give them what they want through a Theme-Based CONTENT Site.
TRAFFIC Keyword-focused content attracts targeted TRAFFIC (SBI! takes care of all the Search Engine issues for you).
PREsell Interested visitors become warm, willing-to-buy prospective customers because you OVERdeliver what they seek... information and solutions
MONETIZE Only after you achieve C T
P , then and only then, are you ready to Monetize.
This process, logical, natural, powerful, and based upon the fundamental reality of the
way people use the Web, is the foundation no matter what kind of small business
you are (or want to start).
Elad does it as well as anyone. Those who either do not have the time or inclination to actually sell services or products can still make a very good living through low-maintenance monetization models. These are the "pure infopreneurs."
This is the perfect entry-level way to get started, whether you are ...
starting part-time (ex., work-from-home spouse while the children are at school)
developing a one-year plan to make the transition out of the 9-to-5 rat race
ready to go full-time right now (ex., recently down-sized, go full-blast!).
And, as we'll see below, there are many ways to blend in additional income streams.
From Alberta, Canada, Michelle is a wonderful example of how
a mother is using Site Build It! to build a life for her family, herself,
and their future. What does the "It" in Site Build It! mean to you?
An excellent example of
a highly profitable e-good business is Marney Makridakis' ArtellaWordsAndArt.com.
This is an original, creative and popular site with a huge following. Marney sells over
250 items through her simple PayPal shopping cart, including some audio-based
e-goods!
"You could not have been more right when you said that
my life would change forever when I got SBI. So true."
Update: Dec 2004
(She now sells over 600 items through her site!)
Update: Sept. 2005
(700 items, 6 employees, 3 zines, 2 blogs, and a community)
Update: May 2006
(1000+ items, 10 employees, YOUniversity, and a book!)
Update: May 2008
(Expanded membership programs, daily newsletter, a thriving online community, 15 staff members from around the world -- all this exciting growth from a little self-published magazine that started as a hobby five-and-a-half years ago!)
"For twenty-five years," Shaun says, "the spirit of a small time entrepreneur was trapped inside the mind and body of a government administrator. Me."
This bureaucrat turned to the Internet and SBI! for his "last shot at financial and career freedom." A ClickBank expert, Shaun uses Site Build It!'s C T P engine to drive ClickBank's sales of his
e-books (the M in Shaun's C T P M).
In all, he has written, published and sold 10 books, online and off.
"Unlike my many years as a paycheck-to-paycheck civil servant; every moment that I'm working now I'm creating additional value for me and my family as I build my business and add to my portfolio of products."
From Puerto Rico, we still remember how anxious Luisa was
when she first e-mailed us. Now? She owns a travel business which earns
her as much as her old job, working 3 hours per day from home. And this is
just the beginning!
Living in what she calls the "Outback of the Australian Outback," a Web site seemed like a crazy idea to B. Bradkte. Internet access in her area is slow and unreliable.
However, 15 months and 2 SBI! Web sites later, B. is happily self employed, after quitting her soul destroying day job. She writes about what she loves, and is free to roam the world with her laptop.
From the U.S.A., Jim Nelson's story shows how he uses SBI! to sell hard goods so
effectively. Jim started by selling hand-made juggling balls (knitted at home
by his 90 year-old mother!). Now he sources products internationally, selling
to customers in every state and on every continent. And he has started a second
site, also a success.
Must-read material, especially if you are considering selling hard goods.
An "offline entrepreneur," Richard is using his SBI! site to drive sales out of this world.
Richard's product development went from the city dump in Ottawa, Canada to a licensing deal that will distribute his unique, patented fence post stabilizer for wooden decks throughout stores in the United States.
His theme-based content site allowed him, as Richard says, to seed the market, prove the concept and then create a buzz that now has people going into stores and demanding his product.
Of course, your business does not have to be as glamorous as
setting up "shop" by the side of a pool in the hills of Tuscany.
SBI! is for "everyday businesses,"
too -- take Jerry Mack's story, for example...
Jerry represented a line of medical imaging equipment. Since the
parent company was generating zero traffic/leads via its Web site,
Jerry took matters into his own hands. He used SBI! to build leads... tons of leads... millions of dollars of sales.
He left that company to
start his own business -- too bad the parent company legally owned the
rights to the site he built -- be careful about employment agreements!
And now... this time he's doing it all over again... for himself.
From Australia, Allan Gardyne, the Internet's #1 affiliate
authority, challenged an employee, a "Net marketing novice," to use SBI! to build
an affiliate site. That first success led to "well, can he do it again?"
second experiment. Yes, anyone can do this, and they
can do it more than once...
The important things he did that led to his success.
And then he did it again.
With confidence this time. His second
site became an even bigger success than the first!.
Written by Rupert, with comments by his employer, Allan
Gardyne of AssociatePrograms.com fame (the leading affiliate
expert on the planet), this is an absolute must-read, even if you are
not interested in becoming an affiliate. Why?
Because it's a powerful demonstration of exactly how Rupert did it,
and why the infopreneurial C T P M process works so well.
When deciding upon a career, Nick chose a safe office route rather than following his passion for
photography. As a result, he kept searching for "THE thing," a job that would free up his
time to do what he does best and loves the most... write, teach, play, and learn.
Two years after building his first SBI! site, Nick's schedule for the next twelve months is packed
with weddings, commercial work, property photography, and fashion shoots. His contracts take him
all over the world. In fact, Nick is so booked that he often forwards client inquiries from his
site to other photographers.
Nick is even complaining that "work is getting in the way of work." His photography Web site is
producing so much work offline that it is stopping him from building more sites!
From Kazakhstan comes our most unlikely hero... Nadir
Burnashev, Chief Economist of Kazkommerts Securities, the
largest investment banking and securities brokerage company
in Kazakhstan, owned by Kazkommertsbank, the largest
commercial bank in Central Asia (capital over 100MM, assets
over 1BN).
Hardly a small business entrepreneur, this is big-time, serious business.
But inside Mr. Burnashev beats the heart of a true entrepreneur, courageous
and determined to succeed.
Mr. Burnashev sells a service. It is likely
very different than the personal or professional service you may
be offering (ex., fitness trainer, copywriter, landscaper). But
an extreme example such as his shows why SBI!
is perfect for selling any service, no
matter who you are, where you are, what kind of service
you sell, or even how big or small your business may be.
If the Chief Economist of Kazkommerts
Securities can "do SBI!," in a language that is not even his first, with such great success, you certainly can, too.
Claude at 61 is cruising along and having the time of his life as he steers his "Web ships" to exciting ports of call, including his wife's new Bed & Breakfast home business.
Author and publisher of French poetry, operational business planning consultant, meteorology enthusiast, and the list goes on, Claude
uses his SBI! sites to share his life's experiences and passions and gets paid for doing it.
There's no looking back to the shoreline for Claude. He's sailing into retirement full steam ahead!
The vast majority of offline small businesses still don't have a clue, let alone a Web site. If they do have a site, it's likely the proverbial "far away tree in that faraway forest." Does it even make a sound when it falls? Well, does a site even exist if it does not get traffic?
Those "no-clue" businesses are opportunities for you. Become their joint venture
"content partners." Refer traffic to them.
Get paid on a pay-per-click or pay-per-lead basis. Or earn referrer or finder's fee for finding a customer (or a "lead") for it. Or negotiate per-month advertising arrangements.
Here's a smart mid-sized company. They've gone from "zero" to "hero"
on the Net, narrowing the gap on major competitors like Bose and JVC. Of course,
it helps that they have a great product, superb support and actually
manufacture their own products, selling direct.
They already had a sharp, effective sales site. They had based its
development on our first book, "Make Your Site SELL!." But traffic-building,
the hardest part, was left to the end... with the usual
results.
Great products. Great e-commerce site. But...
On the Internet, no one beats a path to the door of a company with the better mousetrap... not even if you make the best loudspeakers!
James Beane got tired of humiliating rejection from friends and
family. Living in a remote rural town, he also ran out of folks
to chase. Now he talks to hundreds of visitors daily, his phone
rings daily, and his inbox receives warm leads daily... all people who
want to do business with him! Pride in his voice, read all about it...
How To REALLY Do Network Marketing Online -- it's so very
obvious, yet almost everyone is doing it wrong and failing.
And the irony here is that the Internet is the ultimate
networking medium.
When prominent "gurus to the Webmasters" like Paul Colligan (author of Special Edition
Using Microsoft Office FrontPage 2003) start singing the praises of SBI!,
you know you're on to something great!
And when more and more Webmasters start using SBI! for their SSB clients,
that's the proof in the pudding. Webmasters are discovering that
SBI! is the ticket for increasing their bottom lines by increasing
their clients' bottom lines, too.
Richard Cannon, from Texas U.S.A., is a cowboy who, like many of us, got waylaid by a "9 to 9" office job. Site Build It! allows him to earn a living as a Webmaster, as well as a master of his ranch.
Richard's story of how $50 and faith in simple words earned him $40,000 and a new start
after 9 years of "going it alone," is one we hear often around SiteSell. But this
one resonated with us a bit more than usual. So...
Dr. John Burch is a local community dentist in beautiful Mountain View, California.
He became frustrated with the low response rate generated by traditional advertising
-- coupons, local paper ads, and the Yellow Pages.
This changed when he found SBI!. He discovered that for much less than the cost of
a single Yellow Page ad, a Web site that works (i.e., SBI!) gets superior results. Dr. Burch is
not alone... more and more local business owners are joining the ranks of successful SBI! owners.
Most offline small businesses still don't "get it." But more and more of your potential
customers are forsaking those heavy Yellow Page paper books for Google and other
engines. NOW is the time to use SBI! to leverage your offline business... before
your competitors do.
Judd Burdon went from "dead-end Canadian asphalt man to cutting edge,
international digital man" in less than a year. His is a fascinating story,
one that may even help take your local business to the world!
Small local businesses are starting to realize the potential of
the Web, not just to double or triple the size of your local
business (see previous case study), but to actually take your
business, in a different form, to the entire world.
People love to collect things, everything from butterflies to biplanes! And
what better way to do it, what better place to meet, than online...
EBay, to be specific!
Meet the real life "Doll Lady" and her husband Merle, who have taken their knowledge of dolls,
and with the help of SBI! have turned it into a thriving business.
Merle and Pam use the Net to the fullest, building up their own auction business, using SBI!
to generate a huge base of prospective clients that they "own."
Now, here's the key. Sure, they can funnel visitors to eBay auctions for some of their
hottest, most collectible dolls. They can also sell direct to established customers, generate
substantial advertising income, and earn income in so many other ways. In other words,
eBay is merely one of many ways that their business generates revenues.
They recognized that by using SBI!, they end
up building a business where THEY own their customers, instead of
eBay owning them! They are no longer slaves to pick-pack-and-ship for eBay.
T 
Elad is an excellent example of an infopreneur, creating fun and entertaining content to drive traffic from the Search Engines, and then monetizing that traffic without selling a product or service.
